Companies exhibit at trade shows to attract an attentive audience who Cheap Minnesota Wild Jerseys , hopefully, will show interest in their product or service. The show organizer uses company marketing dollars to bring potential customers to these shows. As an exhibitor you must go about doing this same thing - inviting your customers and prospects to see you and talk to you.
Often easier said than done, right? It can definitely be a challenge. This simple marketing tactic requires that you first know who you will invite - your best target audience. So what does your database of names or your CRM (customer relationship management) software really contain? I'd venture to say too much wrong information! Bad names, bad numbers Cheap Los Angeles Kings Jerseys , bad titles, and on and on. I call this 'dirty' data.
In today's business environment we swim in a sea of dirty data. So let's first take a look at the Internet, and later at your own business lists, to assess just how dirty your data actually is.
The Internet is full of old and outdated information. Recent statistics from Technorati indicate that the number of active blogs on the net is around 15.5 million. They define 'active' as blogs updated within the last 90 days. Technorati says in their advertising that they track 70 million blogs. Using their math model Cheap Florida Panthers Jerseys , that results in 78%, or nearly 55 million, blogs have become inactive, abandoned or otherwise outdated. The conclusion is that the Internet is a storehouse of factually suspect information.
So Cheap Edmonton Oilers Jerseys , what is going on in your office? How dirty is your information? The first place to look is at your contact lists. Whether you store your contacts in Outlook, ACT, Goldmine, or whatever Cheap Detroit Red Wings Jerseys , when was the last time the contact information was updated? My guess is that it was longer ago than you would like to believe. You have tons of inaccurate information in those systems.
Trade Shows and dirty databases -there's connection, but with bad information it's a broken fence.
Personal invitations by an exhibitor are one of the significant reasons any attendee will make the effort to patronize a given show.
It has been my recommendation for years that there are several invitations that should go out.
- One is to the top, special customers in the city of the show - top tier executives and management. These could be, perhaps preferably Cheap Dallas Stars Jerseys , hand delivered by the salesperson.
- The next tier is an invitation to the other customers in your database. I suspect these names are in pretty good order.
- Now here is where the water gets murky - the prospect list. There are hundreds, maybe thousands of names in your system. When was the last time it was cleaned or updated?
Here is a great way to determine how clean your data is. Select 500 names from the database. Have company staff call at least one hundred or more of those names. Take every tenth name and call to see if they are still there, if they still hold the same position, correct email and other pertinent information Cheap Columbus Blue Jackets Jerseys , and you have a good checklist of points of accuracy. You will likely be surprised to see that more than 50% of your names are bad. If it is much less, then pat your self on the back - you are doing a great job. However, if it is 50% or more, then a database scrubbing needs to take place.
Inviting your prospects can pay off handsomely. They can come and see you Cheap Colorado Avalanche Jerseys , listen to what you have to offer, and take the appropriate action and become a valued customer. Having all the correct information about every prospect you contact can increase the odds heavily in your favor. The top of the sales funnel is large and with the proper steps along the way to insure a large pool of correctly identified contacts, the larger the pool of secured clients there will be at the bottom of the funnel. It's just as simple as that.
Cats can develop behaviors that you might want to discourage. This can range from knocking things off from shelves to getting up on surfaces you want them to stay off of. There are a few basic things you can do to keep your cat from doing such things, if you catch them in the act. Remember that certain behaviors are instinct. The cat who sprays you door outside the house may cause your inside cats to engage in the same behavior. Such things can be deterred by trapping or treating the outside of the house to discourage the outside stray and applying spray to the inside area that will calm your pet and keep them from marking there. Your vet can help you determine if this is necessary or if there is a medical reason for the behavior.
How can you stop a pet cat from doing certain things? If you catch them in the middle of something you want to stop then you should act while it is happening. One way is to spray the cat from a location they do not see you from with a water pistol or spray bottle on stream. This works as long as the cat does not have an affinity for water Cheap Chicago Blackhawks Jerseys , of course. Cats that like water might be better deterred through making a loud noise and being startled. You can use a can filled with coins, marbles, or buttons for this, or using a newspaper to thwack a wall and make a loud noise. Don’t hit your cat though Cheap Carolina Hurricanes Jerseys , just startle them. If you have a cat that bites or claws you one method you can use it to place your hand gently over their face palm first and pushing back against the bite while telling the cat “no”. In most cases this will discourage the behavior. Another method is to yowl like an injured cat would do when bitten or clawed. Speaking in the cat’s language, pulling away, going limp and ignoring the cat for a period of time will eventually stop the behavior. To stop chewing you might want to spray bitter apple or bitter orange spray on the surface or item. Cayenne pepper is also effective.
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