What makes female consumers put on a sports equipment moving? Is exercise can keep fit, or sports and leisure fashion style Nike Air Max 1 Femme represented? Strategic market segments based on the depth of excavation, sports brand in the market already have tentative Woman series. Brand theme of communication, nothing less than "movement philosophy" and "Women really me" these two selling point, in short, to encourage female consumers gain confidence through exercise, beauty and physical and mental changes. If an ad tells you "In sport dating sisters", "with movement social", will resonate?
Adidas launched the "In the name of sisters, all out effort," the full range of market activity for Nike Air Max Classic BW Heren the female consumer, mining the Danny Amendola Jersey concept of friendship, through this shared passion to create part of their group.
The focus of the activity revolves around the concept of friendship, sisterhood and groups. Specific content includes: advertising, public relations, promotion and digital Nike Air Max 90 Womens shopping promotions; the country and more start line activities, organized fashion shows, show different styles of products. After this two-month search volume Adidas advertising peaked, most of the search focused appeared in television commercials products and new brand ambassador Hebe Hebe; at the same time, the shop visit rate increased significantly, women's sports performance products sales grew 40% In urban high line and low line market saw strong sales performance.
"Women category is one of our most important category in the women's market activity after we launched, we see a significant growth in sales," director of Adidas Group Greater China general manager Colin Currie (high Skyline), said in an interview.
"In the name of sisters, all out effort" Adidas first Chinese localization of marketing activities, the Nike Roshe Run Dames first to focus on female consumers, the first independent, cross-category marketing activities, in addition, it is also the largest Adidas 2013 market activities.
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