Li Nike Air Max 2015 Homme Ning launched the tenth generation ultra-light running shoes, running shoes but with this sales promotion, Li Ning, the first online interactive activity site in the form of dual use, "ultra-light ten generation, music (yuè) run music (yuè) High "the topic with the" virus "spread the video, innovative interactive technology to stimulate the user's share. The next online stores, customers can download special awarding APP, which will also direct users to online and offline purchase.
These highly targeted marketing strategy is also reflected in the Li Ning has begun sales data, according to Li Ning, the company's profit in the sports footwear category, the 2013 Li Nike Air Max 90 Femme Ning's market share in the high-end market is the other local sports brand 3 ~ 4 times, and in the mid-market has also made more than 30% market share. On the most obvious http://www.officialpatriotsstoreonline.com category of basketball shoes, the first half of 2014, new sales rose basketball 48%.
Li Ning said, "Now more consumer spending habits are changed, in fact, has been the transformation of the company in the end to fight the rise of consumer trends to their place."
Materials and technology is the main push of the current Li Ning product characteristics, and also guarantees the best designs at the most competitive price basis. Li Ning products can cover the price of high-end products, the core product and the entry-level product line, but also to meet the wants of consumers the best value and innovative diverse needs. And in such sales trends, looking to be able to achieve the goals of the diversified marketing Li Ning also constantly exploring.
Li Ning Company's restructuring continues, although from the earnings perspective, Nike Air Max 90 Heren the company is still in the throes after surgery, but in some key indicators, it is quickly back to health, Li Ning adjust the marketing strategy has paid off.
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