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As to whether there are changes next product

yesilm, há 9 anos

Insiders Nike Roshe Run Femme believe that Li Ning vigorously promote Direct, chess is not wonderful, but may lead to an increase in marketing costs, inventory management tasks aggravate other new issues. Zhang Zhiyong, Li Ning Kim Jin-jun two changes Trader "left", not only to the transformation of Li Ning Road increased uncertainty, but also exposed the company's brain drain problem. Li Ning, the company official said, the company has been looking for a suitable candidate for the Chief Executive Officer, Executive Chairman Li Ning Li Ning, it will be involved in the daily management of the company during the transition period depth.

In addition, Li Ning's product positioning is also criticized. In the clothing expert, Shanghai Liang habitat Brand Management Ltd. Chief Advisor Cheng Weixiong opinion, Li Ning current position "underachievement," "in the brand and price,Nike Air Max BW Heren neither high nor public, this small piece of the market Nike Air Max 90 Hommespace but also caused chaos positioning unable to retain old customers and new customers are not coming in. " In his view, seemingly, a series of strategic governance reform to make Li Ning is very international, in fact, the market reaction mechanism is rigid, large companies are serious bureaucratic atmosphere. "Li Ning need is not international, but how more localized needs."

As to whether there are changes next product positioning, Li Ning did not disclose further terms. In this regard, Cheng Weixiong proposal, Li Ning development, marketing ability is very strong, but it requires grasping the spirit of the movement, identify the direction, take the high understandable, but it takes a long time brand culture and public awareness. In the present economic situation, the more feasible approach is a good grasp of mass consumption.

zakbowden5372, há 6 anos

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volskygge, há 4 anos