Men “consistently rank Amazon as their top retail destination” across retail categories, analysts at Goldman Sachs reported Nike Air Max 270 Damen in a research note. Those categories include clothing, handbags and briefcases, shoes, and luxury (goods). Men Nike Air Max 270 Homme put Amazon as their second-favorite place to shop for athletic apparel, underwear, and grooming items, according to http://www.daviddenardi.fr an annual Nike Internationalist Femme survey of nearly 1,500 US consumers ages 13 to 34 that Goldman conducts with Condé Nast.It’s not particularly surprising Nike Roshe Run Femme that Amazon has become a destination for male shoppers. Amazon is a shopper’s dream: quick, convenient, and incredibly comprehensive in its inventory. Still, Goldman’s analysts considered it notable that the e-commerce giant overtook Nike this year as the preferred shoe retailer of young men, and also crept up on Nike in the athletic category. (Goldman has been conducting this survey with Condé since 2013.)Nike partnered with Amazon in June 2017 to start selling its products Nike Air Max 2017 Damen directly through the site, initially with a small assortment of its footwear, apparel, and gear. Nike formalized Adidas NMD Femme the deal shortly after it came out that top rival Adidas would take part in Amazon Prime Wardrobe, a perk Amazon had Nike Air Max 2017 Mujer debuted earlier Nike Air VaporMax Mujer that month to let Amazon Prime members order, try on, and return clothes for free.
Making its products widely Nike Air Max 90 Mujer available on Amazon meant Nike risked losing cachet, but the sales potential was hard to ignore.In December 2017, Nike CEO Mark Parker announced the company would be expanding its Amazon partnership. “We’ve seen good sell-through on the limited selection of products that we have offered,” he told investors at the time. Parker had relatively little to offer when Nike reported its latest quarterly results in late June this year, telling investors, “on Amazon, I would just say that our partnership is progressing well.”Amazon says that 70 percent of all purchase journeys start on its site — which means that even brands like Nike and Adidas, which have loyal fans and strong traffic on their own sites, are facing stiff competition.Digital Adidas Superstar Womens intelligence company SimilarWeb analyzed desktop and mobile traffic on over the period from January 1, Nike Dunk Sky High Womens 2017 to June 30, 2018, and found that while the two sportswear giants attract a significant number of visitors — Nike’s site averages 23 million monthly, and Adidas’ averages 10 million — many users also turn to Amazon to search for, and ultimately purchase, their products.
More than a quarter of Nike’s visitors also navigated to Amazon.com in the same session, versus 15.4 percent of Adidas shoppers, the researchers found. Of those visits to both sites, 7 percent Adidas Superstar Mujer ultimately resulted in a sale on Amazon. The research suggested that Adidas was able to keep visitors on its site largely Nike Air Vapormax Mujer thanks to its exclusive drops and much-hyped Yeezy collection, which is available exclusively through Adidas.com.Though sales through third-party Nike Air Max 2017 Womens retailers are less profitable for brands than selling direct-to-consumer, they can provide significant volume Nike Roshe Run Mujer and brand awareness. Nike announced early last summer that it would partner with the e-commerce behemoth to offer a limited product assortment on the site, a move that analysts said could boost its revenue by $300 to $500 million.
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