With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22 out of the 32 football teams competing for the title, the World Cup Adidas Superstar Femme is the main stage for Nike and Adidas growing competition Nike Air Max 270 Mujer for sponsorship and branding. However, while millions of Adidas ZX Flux Femme people around the globe are getting ready to cheer on their favourite team during the event, a new report from éthique sur l’étiquette and Clean Clothes Campaign, ‘Foul Play’, reveal that while Nike and Adidas pay record-break amounts to footballers, they do not pay living wages to the female garment workers making their shirts.In the new ‘Foul Play’ report, which was published two years after the initial report, the organisations' highlight that although Nike and Adidas are spending more money than ever on sponsorships and marketing, working conditions for the individuals that make their products remain as precarious as ever. For Nike Air Max 1 Mujer example, comparing the current production Nike Air Max 90 Femme costs of Nike and Adidas sports shoes with those Nike Air Max 90 Hombre from 25 years ago, the worker’s share of the price of each pair shoes sold has dropped by 30 percent from 1995.
In addition, as labor costs continue to increase in China, a move which sees workers just earning enough to live, sportswear brands like Nike and Adidas continue to withdraw and move to cheaper labor production hubs.For example in Indonesia, Nike Internationalist Femme where 80 percent of garment workers are women, most workers earn between 82 euros and 200 euros (95 US dollars and 235 US dollars) a month. This does not even cover the basic needs to live a decent life according to calculations from the Asia Floor Wage, who estimates a living wage to amount to 363 euros (427 US dollars). A number of these garments workers do not even earn the legal minimum Nike Air Max 270 Femme wage.Take-home wage consists of the http://www.romuslus.fr monthly wage plus benefits.”FashionUnited has contacted Nike Air Max 2017 Damen Nike for additional commentary.Now unions and civil Nike Air VaporMax Femme society are calling on both Adidas and Nike to ensure living wages are paid throughout their supply chain.
Over the past few decades, Nike and Adidas budgets for marketing and sponsorships have doubled in value. In a record-breaking new contract, the German football team is set to receive 65 million Nike Air Max Tavas Mujer euros (76.7 million USD) per year from Adidas until the next World Cup, which is three times as much they previously received under the previous contract which expires this year. The French national football team negotiated a deal for a 50.5 million euro sponsorship with sports giant Nike. However, although Nike and Adidas spend millions of euros on marketing and sponsorships as major Adidas NMD Femme supporters of the World Cup, they pay minimum wages to the thousands of female garment workers who Nike Air Vapormax Mujer sew the football shirts and make the shoes of the players Nike Air Max 2017 Womens and supporters.Many sportswear brands have shifted their production hubs to Indonesia, Cambodia and Vietnam, where labor and production costs are lower. However, these countries are reporting an increase in human rights violations and garment workers’ average salaries are between 45 percent and 65 percent below the living wage, leaving workers with largely insufficient funds to provide for their families’ basic needs, thereby trapping them in extreme poverty.
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