capabilities under the enormous

sweet, há 6 anos

While hysterical proclamations suggesting the imminent breakdown of supply lines and production capabilities under the enormous – and all too real – weight of emerging market consumption growth will continue to provide material for panic-stricken headlines, a tight equilibrium remains the most probable and realistic scenario in the short to medium term. There will be no wine shortages.

China’s terrestrial gravitational Nike Air Max 90 Mujer pull will inevitably exert severe pressure on existing stocks and vineyards, but production does not merely remain static. As wine consumption continues to shift eastwards, wine production will continue to expand northwards, both as an indirect reaction to creeping climate change and due to blooming if still embryonic industries in emerging markets themselves.

However, profit margins will have to face a different kind of problem. Expected macroeconomic ripple effects emanating from the imminent unwinding of the massive US stimulus programme will be hitting the shores of a large number of emerging nations, with severe exchange rate volatility raising its ugly head again after years of relative calm.

Mind the Generational Gap
As the boomer generation is taking one last extravagant bow before quietly exiting the stage, millennials Nike Air Max 90 Mujer Azules are finally coming of age, claiming the role of the key protagonist Nike Air Zoom Pegasus 34 Dam in the industry’s evolving narrative. They tend to be far more experimental and adventurous, actively looking for authentic and unique experiences that question rigidly defined concepts of regionality, established grape varietals, packaging innovation or promotional strategies. They are instinctively adverse to the category’s stuffy traditionalism and simmering elitism.

Unfortunately, and to the detriment of most industry pundits’ simplistic projections, they are also largely broke, unemployed or unable to independently support themselves, facts which combined with their demonstrated disdain for brand equity necessitates a radical rethinking of the category’s future positioning, pricing and aspirations. From sweeter taste profiles to controversial flavour Adidas Nmd Donna sophistication initiatives and from celebrity endorsements to canned Nike Air Presto Damen offerings and social media interactivity, Generation Y is already implicitly or explicitly reshaping wine. The ‘Cupcake’ effect, the ‘Moscato Madness’, quirky, tongue-in-cheek labels and a plethora of apps are forming the vanguard of the ongoing shifts. However, the offspring of the Great Recession will have to remain thrifty for the foreseeable future and affordability concerns should not be discounted lightly.

volskygge, há 4 anos

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volskygge, há 4 anos