Aside from the benefit of increasing beverage diversity at home, another advantage to an at-home soft drinks maker is in the grocery bag. In the UK, Coca-Cola replaced its 2-litre bottles with 1.75-litre bottles, citing the shift of consumers to smaller basket shops. One advantage of an at-home soft drinks system Asics Gel Lyte 3 Femme is to minimise the load in grocery carts, removing the unpleasant experience of lugging various 2 litre bottles, 12-packs, or juice Adidas Zx 750 Womens cartons home. Instead, consumers can purchase soft drinks pods – perhaps in variety packs – freeing up space in their kitchen cabinets or refrigerators while also offering more variety to family and friends than ever before. Unfortunately, with the removal of bottlers and distributors, partnering the right retailers to sell the pods will be important in reaching those consumers. The online channel, which was once impractical given the cost of shipping high weight, liquid products, presents an ideal market for growth – similar to how Keurig first started distributing its K-Cup coffee pods.
However, the K-Cup path to consumer purchase received a major boost from channels less helpful to soft drinks Nike Air Huarache Femme manufacturers – offices. The penetration of Keurig machines in the institutional channel provided a perfect platform to showcase K-Cup Adidas Stan Smith Womens coffee as superior to stale office coffee. Unlike free coffee at work, however, most offices have little reason to invest in a soft drinks machine. Furthermore, most consumers own coffee machines at home, but soft drinks makers are far less common. Without this exposure and demand, consumer adoption may be very slow without further incentive.
Overcoming the Obstacles
All this said, at-home soft drinks makers still offer much potential. The demand for beverage diversity is a consumer trend unlikely to abate given the plethora of new products and the popularity of single-serve packaging. While the use of established and popular brands such as Coca-Cola and Pepsi give immediate legitimacy to these new machines, the need to replicate flavour, compete on price and ensure adequate distribution creates a pressure-filled environment where Nike Air Max 90 Dam Rosa first impressions could have a lasting impact. The advantages of at-home soft drinks machines lie, not in replication, but in easier and more diverse production and consumption. Crowded fridges and countertops amidst personal and family driven demand for variety have arguably driven at-home consumption down due to the inability to reconcile the two trends. A campaign focusing on the ability of an at-home soft drinks machine to serve multiple beverages at a single dinner table would better demonstrate the machine’s benefits.
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