The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and composition of the Air Max technology over the years, selling Nike Air Zoom Pegasus 34 Femme the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.
That said, the principle of air cushioning being a one-size-fits-all solution to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely Nike Air Max 90 Mujer scientific” tagline in this 1994 commercial for Air Max 2 is a great example.
Suddenly, sneakers Adidas Eqt Support Adv Womens felt a little bit less like slabs of foam and rubber that you strapped to your feet and more like a gadget that made you a better athlete. Hatfield even said that the design of Air Max was inspired by the Pompidou Center in Paris, a nod to its legendary architects Renzo Piano and Richard Rogers. Indeed, the technology made sneakers look futuristic. As to whether or not Air Max shoes delivered on that performance promise is a subject of great debate.
For the Nike Air Max Thea Damen Rosa purposes of this history, I’ll focus on the running shoes since the Nike Air technology was originally built for competitive track athletes. It’s also important to emphasize how Nike marketed the extra cushioning as a good thing for all runners. This claim has proved to be rather dubious in recent years. Experts say shoe companies like Nike are to blame.
“Part of the problem is the Asics Gel Lyte 3 Mujer shoe industry as a whole does a really horrible job of matching footwear to feet,” physical therapist and biomechanics expert Jay Dicharry, told The Atlantic last year. “All the methods used to fit feet to shoes don’t really hold up as valid ways to classify runners and to match shoes.”
Along those lines, the main thrust of Air Max innovation boiled down to the grand American ideal that more means better. This philosophy is wonderfully expressed in the now iconic Air Max ads from the 1990s. Even the aesthetic of simple black text on stark white backgrounds emphasizes that simple but bold formula. You can see this Madison Avenue tradition as far back as the Mad Men-era Volkswagen ads and continues to this day with pretty much every Apple ad in the past ten years.
It gets crazier from here on out. In 1991, the same year of the Air Max Nike Roshe Run Femme BW, Nike came out with the Air Max 180 featuring an “Air-Sole to outsole with no interruptions.” In other words, you could see the sack of air cushioning from the bottom of the shoe as well as the side.
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https://www.marketwatch.com/press-release/the-history-for-the-herve-leger-2020-04-15
http://finance.renewableenergyworld.com/pennwell.renewableenergy/news/read/39806160
https://is.gd/Rno6gM
https://is.gd/PHOgg2
https://on.mktw.net/2Wf4VQE
https://bit.ly/35qer7S
https://bit.ly/2Ws49jI
https://bit.ly/3fgDGy7
http://investor.biospace.com/biospace/news/read/39806160
https://bit.ly/3eEWKWg
https://tinyurl.com/ydhdvwh5
https://tinyurl.com/y6wtzp5d
http://markets.financialcontent.com/pennwell.cabling/news/read/39806160
http://markets.rcl.clevertech.biz/rcladvisors/news/read/39806160
http://web2.0.financialcontent.com/about.html/news/read/39806160
https://tinyurl.com/y8zr42y4
http://tiny.cc/7teboz
http://tiny.cc/iueboz
http://tiny.cc/9ueboz
http://www.kake.com/story/42012479/the-history-for-the-herve-leger
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