Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with sobering news: His athletes performed best when they trained barefoot.
This anecdote appears in Born to Run, a book by barefoot running enthusiast Christopher McDougall. The author talked to legendary runners from cultures Nike Air Huarache Damenaround the world, including the Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.
“A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to Nike Air Max Classic BW Femme over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, when the modern athletic shoe was invented, people ran in very thin-soled shoes, had strong feet and had a much lower incidence of knee injuries.”
Amidst a flurry of reports like this, barefoot running—as well as shoes that simulate the experience—took the Nike Air Force 1 Dam world by storm. After the top Nike Air Max 90 Womens Pink athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.
So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running barefoot, and the now discontinued Nike Free 7.0 offered more cushioning. That’s the original Nike Free 5.0Adidas NMD Damen V6 above.
“We found pockets of people all over the globe who are still running barefoot, and what you find is that, during propulsion and landing, they have far more range of motion in the foot and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Nike Air Max 90 Mujer Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”
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