Ecommerce Website Design’s 6 Common Mistakes Ecommerce Website Design’s 6 Common Mistakes June 21 Lorenzen Wright Jersey , 2012 | Author: terrywhatson | Posted in Ecommerce
Online marketing, Search engine optimisation, Pay per click, website marketing, Web design company
Article Body:
Small business Ecommerce is highly competitive field and small businesses need to develop a professional E-Commerce website in order o gain competitive advantage over others.
1. Poor or outdated design
Many E-commerce websites of small businesses reflect a poor outdated website design. It is important for your website to reflect a modern clean cut look and feel. If your E-commerce website design is not professional and the website looks like it was designed in the nineties then it is important to consider re-designing your e-Commerce website. A professional design for your E-commerce website is crucial and the website design task is best left to experts.
2. Not having detailed information on products
Many E-Commerce websites make a common mistake of not presenting detailed information on their product range. A common problem with ecommerce websites, especially small business is the lack of detailed information on products being sold on the website. Even if an Ecommerce website has a large product list it is important nevertheless to have an independent product detail page for each and every product. Avoid only one line descriptions for your products. Information on products can easily be found on manufacturer’s website and in most cases they are happy for you to use it on your website.
3. Don’t hide contact details.
Another common mistake with many ecommerce websites is the lack of visibility of the company’s contact details i.e. telephone number and address on the website. Customers often look for this information as it helps build trust knowing that someone will be there to answer questions should a problem arise with the purchase or the product.
It is a often a good idea to include telephone and address on all pages either ion the header or footer. An easily accessible email inquiry form or request call back forms on the website also help build customer confidence.
4. The benefits of buying from your company not clearly evident to the customer.
Another common mistake businesses make is failing to convey clearly via the website the advantages or benefits of purchasing form them. Customers usually research competitors before making a decision.
5. Not having an ongoing search engine optimisation strategy.
Many ecommerce businesses make the mistake of thinking that if their website is there it will automatically attract new customers. No matter how professionally designed your website is or if you website has been created with search engine optimisation in mind; appearing on the first page of Google is not something that will be achieved on its own.
Thousands of businesses compete for first page ranking for any given keyword however only 10 can appear o the first page. In order receive targeted traffic to your website and generate increasing leads and sales you will need to have an ongoing search engine strategy and commission an ongoing search optimisation campaign. Although it is not something that will be achieved overnight, the benefits far outweigh the costs involved.
Robert Sonnigan writes about oscommerce and is an expert for payment gateway sign up web sites.
Discovering Shabby Chic Fabric For Interior Design » Submit Content Online | Free Article Directory | Add Articles Tweet
While Shabby Chic Fabric is considered a form of interior design, many individuals have now started creating a variety of such antique or antique looking furniture and objects as home decor. Although Jarell Martin Jersey , while the main objective behind shabby is to create a vintage look, the idea of chic is to also create a very feminine feel to such a space. As such, most often one uses either antique furniture, old linens, or furniture and linens which one has made look old through a variety of applications, methods and products.
As such, old lacy pillowcases, often those with a bleached or faded appeal often work best in such spaces. Although Chandler Parsons Jersey , it is also possible to create an antique look to fabrics by staining such fabrics with tea or placing in high heat repetitively and for long periods of time. After which, one can then use such linens as part of such decor on various pillows, tables or other objects.
Although, before going out and buying expensive antiquing applications at a local craft store, one may want to consider the money one could save, and the vintage furniture one may be able to acquire for about the same cost. As such, unless one can not find a reasonably priced older furniture, one may want to avoid the high cost of applications in which many use to make new items appear as antiques. In addition Bryant Reeves Jersey , one may even want to scratch and sand the top coat of paint off older furniture to that such appears even older than when one first bought the item.
However, if one needs to create older looking fabrics and linens which often tear with age, one can easily do so by a number of methods. For example, one can stain such items with used tea bags, or repetitively reheat fabric or linens in a dryer until such looks bleach and faded. Of course, if one can find original antique or french linens to use in place of such staining or over drying methods, one can often acquire a more original feel to such a space.
Although, as linens which appear bleached and faded are often in high demand Brandan Wright Jersey , one may in fact have to stain various fabrics or linens in order to achieve such an appearance. Of course, if one has the time, one can simply place such materials in a dryer repeatedly for several hours. However, using old tea bags to stain such items can often.
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